We’ve rebranded. Here’s why it matters.
If you’ve noticed we’re looking a little different lately, it’s not your imagination. We’ve officially rebranded, and we’re pumped to tell you why.
This isn’t just a new logo or color scheme (though, let’s be honest, we’re in love). This is us leveling up. Because Socceroof has always been more than just a place to rent a field. We’re a soccer-powered social hub where the game meets good times, real community, and unforgettable experiences.
As the U.S. soccer scene keeps heating up, we’re growing with it, and our new identity reflects that energy.
What the rebrand means
Our new look captures the vibe of who we are now: bold, welcoming, high-energy, and built around the people who love the game.
It’s about connection.
Whether you're 7 or 47, a baller or a beginner, Socceroof is where people come together through soccer.It’s about consistency.
From Brooklyn rooftops to our brand-new Wall Street location, every Socceroof brings the same unique experience.It’s about the future.
We're not just keeping up with the U.S. soccer boom, we’re shaping it. One pickup game, class, party, and community night at a time.
Why it matters in the U.S. soccer game
Soccer’s exploding in the U.S. and we’re right at the heart of it. This rebrand plants our flag as the place where the soccer lifestyle lives. Not a club, not just a field, but a full-on soccer culture hub.
We’re here to:
Grow with the game
Make soccer social, accessible, and straight-up fun
Be your go-to space—on and off the field
The best is yet to come
This is just the kickoff. New locations, new experiences, new ways to play and connect are on the way. So get your squad ready because the future of soccer feels like this.
Welcome to the new Socceroof. Let’s play.